HIME® is a skincare brand for natural premium serums and care products with a focus on sensitive skin, modern active ingredients, and simple routines. You can learn more about our origins on the Our Story page.

"Hime" is the Japanese word for "princess." The name stands for the feeling of being valued, cared for, and beautiful – with skincare that is high-quality and affordable.

HIME® was created out of a love for sensitive skin. The brand was inspired by experiences with sensitive skin that didn't react well to many skincare products. The goal is to provide a gentle, high-quality, and understandable alternative.

HIME® was developed with a special focus on sensitive skin. However, every skin reacts individually. Start new products slowly and test them on a small patch of skin first. You can find more information under Sensitive Skin.

For sensitive skin, soothing and barrier-strengthening ingredients are particularly interesting, such as Dokudami, Centella, Ceramides, and Hyaluronic Acid. You can find more guidance in the Active Ingredients section.

Common problems include too many active ingredients at once, aggressive cleansing, heavily fragranced care, or switching routines too quickly. A reduced, gentle routine is often more effective.

HIME® currently includes the BIO Retinol Serum 1%, the Vitamin C Serum 15%, and the Moisturizing Cream with Dokudami and 8-fold Hyaluronic Acid. The Azelaic Acid Serum is planned as the fourth product.

The BIO Retinol Serum 1% is a skincare product for smoother-looking skin, modern anti-aging routines, and targeted evening care. You can find more background information on the Retinol page.

The Vitamin C Serum 15% is focused on glow, evenness, and antioxidant care. Vitamin C is particularly popular in morning routines. You can find more about it on Vitamin C.

The Dokudami Cream is a moisturizer with Houttuynia Cordata and 8-fold Hyaluronic Acid. It is particularly aimed at skin that needs moisture, comfort, and soothing care. You can learn more at Dokudami.

The HIME® Azelaic Acid Serum is planned as the fourth product and is currently under development. It is being developed for a clearer, calmer, and more balanced skin appearance. You can find more about the active ingredient under Azelaic Acid.

Many routines use Vitamin C in the morning and Retinol in the evening. This is a popular basic principle because both active ingredients have different focuses. You can find more about this in the comparison Retinol vs. Vitamin C.

Hyaluron supports moisture, Ceramides strengthen the skin barrier. Often, both complement each other very well. A detailed explanation can be found here: Hyaluron vs. Ceramides.

Niacinamide is a very popular active ingredient for a more balanced skin appearance, visible pores, and oilier skin types. You can find more about it at Niacinamide.

Dokudami is the Japanese name for Houttuynia Cordata. This ingredient is particularly interesting for soothing care, sensitive skin, and modern K-Beauty and J-Beauty-inspired routines.

Mornings usually focus on cleansing, moisturizing, antioxidant care, and sun protection. Hyaluron and Vitamin C are particularly popular. You can find more under Morning Routine.

Evenings are primarily about cleansing, regeneration, barrier protection, and targeted active ingredients like Retinol. You can find more about this at Evening Routine.

Less is often more. Especially with sensitive skin, it is advisable to introduce new active ingredients one by one and observe the skin's reaction. Our guide Combining Active Ingredients provides guidance.

Dry skin often benefits from moisture, lipids, and barrier-strengthening care. Hyaluron and Ceramides are particularly interesting. More about this: Dry Skin.

Oily skin usually needs light textures, balancing care, and active ingredients like Niacinamide or Azelaic Acid. You can find more about this at Oily Skin.

For dull skin, glow, evenness, and antioxidant care are key. Vitamin C, Niacinamide, and Ferulic Acid are popular active ingredients. More about this: Dull Skin.

The skin barrier helps to retain moisture in the skin and buffer external influences. Ceramides, Hyaluron, and gentle routines can play an important role. You can find more about this at Skin Barrier.

You can find our products directly in the HIME® online shop. You can access the overview here: Discover Products.

It's best to start with your skin type or skin goal. Our pages on Skin Types, Skin Problems, and Routines will help you find your way.

No. Our content serves as general information on skincare and does not replace medical advice. For severe, persistent, or inflammatory skin problems, you should seek dermatological advice.